Coast — Owen Dion

Owen Dion

Photography
01. On Film
02. Concerts

Visual Comm

Analog Media
01. Sketches

Info

Project Description

An energy gel start up looking for clean, simple branding to reflect their clean, simple ingredients.

Outcomes

Logomark, Product Pouch, Complete Packaging System

Product Design

Role

Design Lead

Tools

Illustrator, InDesign

Time

June 2025

Challenge

Create the branding and packaging system for a company whose mantra is “flow state”

Mood/ Discovery Board

Notes

Client favored simple visuals over current industry conventions.

The design needed to let the photography do the work, letting high-performing athletes prove it works instead of relying on excessive graphics to say it.

Solution

Logomark

Design Rationale

Subtle typographic alterations transform a sans-serif typeface into a distinctive logomark. Rather than suggest sharp energy spikes, the restrained form reflects the product’s sustained, consistent energy that will ultimately lead to faster results.

An energy gel start up looking for clean, simple branding to reflect their clean, simple ingredients.

Logomark, Product Pouch, Complete Packaging System

Design Lead

Illustrator, InDesign

June 2025

Challenge

Mood/ Discovery Board

Client favored simple visuals over current industry conventions.

The design needed to let the photography do the work, letting high-performing athletes prove it works instead of relying on excessive graphics to say it.

Solution

Subtle typographic alterations transform a sans-serif typeface into a distinctive logomark. Rather than suggest sharp energy spikes, the restrained form reflects the product’s sustained, consistent energy that will ultimately lead to faster results.

Complete System

An ecosystem that becomes easily scaleable for new flavors and products lines

Product Gallery

An energy gel start up looking for clean, simple branding to reflect their clean, simple ingredients.

Logomark, Product Pouch, Complete Packaging System

Design Lead

Illustrator, InDesign

June 2025

Challenge

Mood/ Discovery Board

Client favored simple visuals over current industry conventions. The design needed to let the photography do the work, letting high-performing athletes prove it works instead of relying on excessive graphics to say it.

Solution

Subtle typographic alterations transform a sans-serif typeface into a distinctive logomark. Rather than suggest sharp energy spikes, the restrained form reflects the product’s sustained, consistent energy that will ultimately lead to faster results.

Complete System

An ecosystem that becomes easily scaleable for new flavors and products lines

Product Gallery

Client favored simple visuals over current industry conventions.

The design needed to let the photography do the work, letting high-performing athletes prove it works instead of relying on excessive graphics to say it.