Owen Dion


Photography
01.    On Film
02.   Concerts

Visual Comm
01.    Design      
                Dust Settling onto Sunburnt Skin
                Experience Research Lab
                Moonlight Jazz Fest
                Coast Energy Gel
                Eventure
                Movies        

Analog Media
01.    Sketches
Experience
Research  Lab          

(ERL)
Project Description

Developing and maintaining a cohesive brand identity for an artist-led design studio grounded in a lab-driven approach while driving marketing strategy—outreach, content creation/ scheduling, and overall project promotion.

Outcomes

Website/Newsletter Remodels, Design of Internal and Social Campaigns, Project Implementation/Documentation.


  Visual Design
Role

Marketing Designer

Tools

Illustrator, InDesign, Premiere, Squarespace, Hootsuite

Time

June ‘25—Sept ‘26

Task

 Develop & maintain a cohesive brand identity through social, web & newsletter campaigns.

Starting Point



Brand Guidebook & Poster





Newsletter Design


Newsletter Wireframes, MiiR Pop-Up & Verizon Miami workplace design teaser

Challenge

How do we maintain a consistent social presence when there are no new projects to showcase?


Solution


Solution Break-DownA modular grid system: easily repeatable yet visually unexpected. Three core “ingredients” gave existing projects a fresh perspective, creating a steady stream of social content while eliminating the need to reinvent the wheel with each weekly campaign.











Ingredients:


01.   Unique Visual Graphic




02.  Project Recap Reel




03.  Professional Photography
       

01. Social Graphics

Design Rationale

ERL operates across three core sectors: EGD, Public Art, and Immersive Brand Installations. These graphic campaigns clarified the studio’s offerings and reinforced its range of expertise.

This campaign introduced ERL’s public art presence, building brand recognition so audiences would associate future city art projects with ERL. 
The campaign reframes previously published projects through a material-driven lens, highlighting ERL’s ability to transform simple, often overlooked materials into immersive installations.Misc. Graphics

02. Project Reels

Design Rationale 

These ~1-minute reels traced projects from concept to completion, creating engaging content to grow ERL’s audience. I led each from scriptwriting and shot lists to footage sourcing, hand animation, and final video, sound, and VO editing.  

ResultERL’s creative process becomes tangible, bringing viewers closer to the work—engagement spikes.
















The North Face brand pop-upLady Gaga at Climate Pledge ArenaVerizon Miami x Cannon Design

03. Project Photography


MiiR product launch pop-up at Stoneway Auto
Undercurrent, an independent art installation, at Method Gallery
BodeGAGA, a branded pop up for Lady Gaga at Climate Pledge Arena
ERL’s annual summer party, shot on film


Beyond the Tangible

Alongside the work shown above, I reorganized the studio’s entire Drive system, developed presentation decks for new business opportunities, supported RFQ submissions, and managed the entire scheduling and coordination behind the projects and campaigns shown above—all part of the joy of working within a small team: wearing multiple hats, taking initiative, and putting my eagerness to try new things to the test. :)