Photography
01. On Film
02. Concerts
Visual Comm
02. Sketches
A hypothetical jazz festival proposed & designed for the University of Washington campus.
OutcomesUnique Visual Language, Mobile Prototype, Poster, Wayfinding System.
UI/ UX Visual Design
UI/ UX Designer
Figma
Windsor Pro,
Compacta
Winter 2024
Challenge
View the entire project here.
Market GapAs Gen Z continues to gravitate towards alternative musicians and stripped-back performances, I identified an opportunity in Seattle’s music scene: a jazz festival that connects younger audiences to the genre and the city. Inspired by Montreux & Montréal Jazz Festival, and settings like NPR’s Tiny Desk, I saw a gap in a city whose culture embraces jazz but lacks a festival reflecting its evolving music scene.
Rain-soaked streets, dimly lit cafés, and no widely recognized jazz festival? The disconnect was clear. While Seattle has an established festival, its lineup, marketing, and visual identity primarily appeal to older audiences, leaving little room for the genre’s creative possibilities.
FindingsBridging this gap requires a fresh visual identity and a digital presence. An app can build anticipation before the festival, deepen engagement during the event, and keep the community connected long after it ends.
Solution
(noun): The light of the moon; often associated with growth, change, renewal.
A Jazz Festival bringing ‘Big-Stage Names’ to ‘Small-Stage Experiences’,
(CVP)
that Bridges the Gap Between Classic Jazz and Modern Music Lovers through Acoustic Setlists, Jazz- Orientated Performances, & a Standout Design experience.
Poster
This ink-heavy typographic system emphasizes movement and hierarchy, pairing Compacta’s bold, uniform cap height with Windsor Pro’s curving serif forms. With subtle modifications, each typeface pays homage to 1950s music and film, while their unexpected pairing offers a contemporary reinterpretation of the era.
Wireframes
Design RationaleThis mobile prototype lets users bookmark lineups, explore artists, and navigate set times and locations—all while creating a personalized digital memento to revisit and share with their friends.
Mobile Prototype
Key Features