A hypothetical jazz festival proposed & designed for the University of Washington campus.

Unique Visual Language, Mobile Prototype, Poster, Wayfinding System.

UI/ UX Designer

Figma

Windsor Pro, 
Compacta

Challenge

Initial Research

Market GapAs Gen Z continues to gravitate towards alternative musicians and stripped-back performances, I identified an opportunity in Seattle’s music scene: a jazz festival that connects younger audiences to the genre and the city. Inspired by Montreux & Montréal Jazz Festival, and settings like NPR’s Tiny Desk, I saw a gap in a city whose culture embraces jazz but lacks a festival reflecting its evolving music scene.

Rain-soaked streets, dimly lit cafés, and no widely recognized jazz festival? The disconnect was clear. While Seattle has an established festival, its lineup, marketing, and visual identity primarily appeal to older audiences, leaving little room for the genre’s creative possibilities.

FindingsBridging this gap requires a fresh visual identity and a digital presence. An app can build anticipation before the festival, deepen engagement during the event, and keep the community connected long after it ends.

Solution

A Jazz Festival bringing ‘Big-Stage Names’ to ‘Small-Stage Experiences’, 

that Bridges the Gap Between Classic Jazz and Modern Music Lovers through Acoustic Setlists, Jazz- Orientated Performances, & a Standout Design experience.

Inspiration

Poster

This ink-heavy typographic system emphasizes movement and hierarchy, pairing Compacta’s bold, uniform cap height with Windsor Pro’s curving serif forms. With subtle modifications, each typeface pays homage to 1950s music and film, while their unexpected pairing offers a contemporary reinterpretation of the era.

Wayfinding

Wireframes

Design RationaleThis mobile prototype lets users bookmark lineups, explore artists, and navigate set times and locations—all while creating a personalized digital memento to revisit and share with their friends.

Mobile Prototype

Welcome animation, daily lineups, artist information, bookmark capabilities, menu overlay, screenshot animation, digital momento.